Business is all about the bottom line. Fortunately, supporting women-owned businesses not only helps level the playing field and generates good will for a company, it also makes good business sense. By working with the women- owned business community, corporations gain access to a powerful market segment. Our corporate members tell us they’ve saved millions of dollars and become more effective marketers due to their relationships with women-owned business suppliers.
And how does that benefit the bottom-line of WBEs? Astra (WBENC) WBE, Mary Kariotis, President & CEO of Merrimak Capital recently reported that the company’s new business volume has increased more than 50 percent since last year. “The dramatic spike in business is primarily a result of our heightened focus on Fortune 500 companies producing essential consumer products. Many of Merrimak Capital’s new investment grade clients were attracted to competitive rates, but also to the fact that the company is woman-owned. As a result, Merrimak can meet vendor diversity compliance requirements.” Merrimark obtained WBENC certification in 2009. Merrimak serves equipment leasing and asset finance needs of public and private companies worldwide, spanning many growth industries. Women’s Business Enterprise Certification makes it possible for Merrimark customers to qualify for Tier One Diversity Spend Credit.
Wondering how to get started? Check out our recent Webinar on how to use your WBENC certification in 2012.
Not sure which “BIG” companies to pursue? Start by visiting Astra’s Corporate Member’s web resources (Quick links are posted on our Corporate Membership Page.) to determine who you should be targeting. Each company is set up a little bit differently but offers an insight as to what drives diversity at their organization. Plan to meet Corporate Representatives at an upcoming event.