The Power of Participation……

Astra Board at Trade Mission

(Left to Right) Suchi Gupta, Caroline Gladding, Diane McClelland, Consul-General Cassie Doyle, Suzanne Lackman, Marcella Mandeville, Mary Anderson, Arlene Inch, Sandra James and Olsa Martini.

Participating in events is the key way to cement relationships. Whether you are connecting with people for the first time or touching base with people you already know, there is no replacement for face-to-face meetings. On March 1st, 2012, Astra and WEConnect Canada joined forces to hold their first in-person trade mission with Canada. Pictured above are delegates from the Astra Board, the Consulate of Canada-San Francisco & Palo Alto, CA &  WEConnect Canada who participated in the Trade Mission. Download the program.

Astra WBENC WBE, Pam Young, Pam Young Company, attended the event & wrote “It’s been a week since the event, and I am still so glad that I had this opportunity to meet other people who are working just like me building their businesses in meaningful and rewarding ways. I find it amazing, at least on most days, that I have the privilege of owning a business, and this in itself keeps me inspired and motivated to find ways to grow and to keep the business strong. It has been very difficult in the past two years to accomplish this, but I have to say that meeting so many women that are staying focused on their core values, believing in their services and or products, well it really was what I needed to keep moving forward. And interestingly enough, while initially I wasn’t sure that there would be new business opportunities, it is turning out that I definitely have some potential prospects to develop, with people that seem excited about working with me! That is exciting! So thank you for encouraging me to attend, and also for all your hard work in putting together a great event…….” 

Join Astra on March 29th for a 30 minute Webinar & find out more about the Power of Participation.


Trade Mission with Canada

Astra Women’s Business Alliance (WBENC Regional Partner Organization) and WEConnect Canada are joining efforts to hold a Trade Mission in San Jose, CA, February 29- March 1,2012. The purpose of the Trade Mission is foster relationships across borders and promote women owned businesses to each other and to major corporations. Working together to foster relationships across borders is one of Astra Women’s Business Alliance’s key objectives. This premier event lays the foundation for creating mutually beneficial relationships in 2012 and beyond. Women business owners seeking new business opportunities should plan to attend. The Trade Mission kicks off with a reception on February 29th and continues the next day with workshops, luncheon & an EXPO of women owned businesses. Also on Mar 1st qualified women owned businesses will have the opportunity to meet face-to-face with corporate contacts who can advocate for their products & services within their organizations. Applications to participate in the Matchmaker event are due by February 15th. Early bird discounts are available for tickets purchased before February 1st. Register now.