Why Astra? Why WBENC?

Networking. It’s tough to get out there. But that’s exactly what busy Astra WBEs do. They SHOW UP. Showing up is an important part of  Astra’s 2013 theme – Game Changers – Show Up. Grow. Win. When Team Astra was developing the theme earlier this year the original creative used the term “play” v. “show up”. Wisely, Suzanne Lackman, Vice President and Co-Founder of Astra said, “No. That messaging is wrong. We don’t play at business. We show up and work hard.”  Take a moment and meet Cecelia McCloy, President of Integrated Science Solutions and find out why she is part of the WBENC Astra network .

Video produced by Total Media Group.